Partly the dealers offer 0% financing. Financing with final installment; 3. 4 leasing; Third 5 zero percent loan. Often very cheap loans with interest rates of up to zero percent offer and guarantee them. And in addition to auto financing also deposits and.
Dwindling brand loyalty among young traders
According to an international study, only about one third of junior drivers in a car make a commitment. Today, the loyalty of 18 to 29 year olds is achieved through experience. Anyone who had previously opted for a car brand and had had good experience stayed with her most of the time. According to Consors Finance’s latest International Automobile Barometer, nearly 80 percent of respondents generally believe that today’s shoppers are less loyal customers than they used to.
Who always buy the same brand?
Only 53 percentage points of the car owners can imagine that their little ones throughout their lives will always buy the same car brand (Germany: 46 percent). However, the younger generation understand themselves quite differently: On average, 82% of 18 to 29-year-olds indicate that they are very or rather connected to their own handwriting. Only 31 percentage points of the junior generation have a new car from the same production facilities as the successor.
“The new generation of buyers is performing differently than their parents,” says Bernd Brauer, Head of Automotive Financial Services at Consors Finance, adding that teenagers have different ideas about a car than their previous generation Of great importance. “” In the adventure society, the automobile itself is no longer the status symbol, but the Instagramm photo album of the past car ride.
That’s why the producer has to make sure that it offers the end user exactly this unique experience, “says Professor Sven Henkel Professor of Marketing, Director Research Area Automotive & Mobility EBS Business School, and the young buyers want retail experience that goes far beyond the These experiences are important for the trade and the offspring are born into the digital world.
It is becoming increasingly important how comfortable and uncomplicated it is to acquire an automobile. “The best thing should be to do everything from the home sofa or cell phone on the road – from information and the exchange of a vehicle, the contract design and conclusion to financing,” says Bräuer.