Vodafone and Nazara launch mobile gaming subscription service in India

Vi Games will host more than 1,200 mobile titles, including 250 free games

Vodafone Idea has partnered with Indian gaming company Nazara Technologies to launch a mobile gaming subscription service in the country.

This is the Indian telecommunications company’s first foray into gaming, with its Vi Games service which will feature more than 1,200 Android and HTML5 mobile games.

The subscription service is organized on different tiers: “Gold Games” (about 30 at launch) will be available from Rs. 50 ($0.65) per month, “Platinum Games” start at Rs. 25 ($0.32) and finally there will be over 250 free games.

The plan is for the platform to host “social gaming and esports” in the future, Vodafone added.

Avneesh Khosla, Chief Marketing Officer, said, “We are seeing a significant increase in gaming consumption in India, with over 95% of gaming enthusiasts using the mobile device to enjoy a wide variety of content. deeper smartphones and the availability of 4G has led to the growth and adoption of gaming content, making it a popular choice for fun and entertainment.

“We view gaming as a major area of ​​our digital content strategy and intend to create a comprehensive game encompassing most facets of gaming with the goal of establishing Vi as a preferred destination for casual and serious gamers. Our partnership with Nazara Technologies will enhance the gaming experience we provide to our consumers through a wide bouquet of exclusive games available on the Vi app for our users.”

Robert P. Miller