Upstream: The Summary of Streaming Mobile Games and Esports – July 14, 2022 | Pocket

Each month, and Stream Hatchet analyze the impact of mobile games and esports on streaming platforms; the ebb and flow of the most popular titles including Free Fire, PUBG Mobile and Clash Royale, and pioneering newcomers; and how they reach their audience.

This month, a newcomer bursts into the top 10 most-watched titles, powered almost entirely by a single platform.

While the top 10 titles are usually a steadfast stronghold, the June viewership figures caused a significant shift towards the bottom half of the rankings, with Standoff 2, the Axelbolt released and developed FPS, taking it straight to the number eight, bypassing Brawl Stars and supplanting out of the entire leaderboard.

Towards the top of the leaderboard, PUBG Mobile and Mobile Legends: Bang Bang continue to jostle for pole position, with Mobile Legends taking the lead in June. League of Legends: Wild Rift saw a huge increase in viewership, up 33.8%, but we’ll get to that shortly…

Viewers watched an estimated 2.2 million hours of Standoff 2, although excluding streamer Tictac’s clear lead, it’s worth nothing to know how the second to fifth most-watched streamers had very even viewership. Unsurprisingly, these are YouTube streamers – and previous Upstream columns have noted how mobile gaming audiences on Facebook and YouTube far exceed Twitch – but, irregularly, nearly 95% of Standoff 2’s audiences came from Youtube.

No seismic displacement on preferred platforms. However, last month, Facebook Gaming held a clear lead over YouTube and Twitch’s mobile viewership. But while Twitch continues to drop from 12.8% to 10.7%, YouTube and Facebook have all but leveled off at around 45%.

You can see why League of Legends: Wild Rift has seen such an increase – the Icons Global Championship esports event in Singapore saw over two million hours watched, just under half of the 4.2 million total of Wild Rift during the month.

While there was a slight drop in total mobile game streaming hours watched, mobile esports saw a 20% jump, with almost 42 million hours watched.

To conclude, Stream Hatchet took a detailed look at mobile esports teams, noting that:

  • Talon esports team Arena of Valor had the most hours watched with 2.2 million
  • However, V Gaming, a Vietnamese PUBG Mobile team, attracted the highest average viewership with 196,000 average concurrent viewers.
  • Bacon Time, a Thai esports organization, has teams in PUBG Mobile, Arena of Valor, and Garena Free Fire spaces. Last month, they accumulated two million hours of viewing

Robert P. Miller