Netflix launches new mobile games in Poland, Italy and Spain as member benefit – TechCrunch


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Netflix is ​​expanding its mobile gaming push with the launch of three more game titles that will be available exclusively to Netflix members in select European markets. The company is today presenting a trio of casual games – “Shooting Hoops”, “Teeter Up” and “Card Blast” – to Netflix members in Spain and Italy, as well as in Poland, where Netflix recently began marketing. his first mobile reserved for members. games in its Android application.

Likewise, the new titles will be made available on the same model. Through a new “Games” tab in the Netflix app, members will be directed to the game listings on the Google Play Store for their region. Here they will download and install the game just like they would any other app. But when it comes time to log in, they’ll need their Netflix credentials to start playing.

The new games will also be completely free, with no ads or in-app purchases. While the first two titles released on Netflix’s Games tab were related to the popular “Stranger Things” series, these new games are unrelated to any Netflix movie or show. Instead, these are simple, casual games meant to appeal to a wide range of gamers. They represent Netflix’s increased investment in integrating mobile games into a broader entertainment offering that is now expanding to include more than streaming content.

The games will arrive in Poland today, where they will join existing “Stranger Things” titles. Meanwhile, Netflix members in Italy and Spain will have access to both the trio of new games and the two existing “Stranger Things” games.

The additions will officially launch today at 8:00 a.m., or 5:00 p.m. in Italy and Spain. This is when the games will go live on the Netflix service.

The company recently was talking about its plans to expand into the games market during its second quarter results, saying it was in the early stages of exploring what this model might look like.

“We see gaming as another category of content for us, similar to our expansion into original movies, animation and unscripted television,” Netflix reads. shareholder letter, adding that its initial focus would be free games designed for mobile devices. “… Since we’re almost a decade into our push into original programming, we think the time has come to learn more about how our members enjoy games,” the company explained.

Image credits: Screenshot of Teeter Up on Google Play

In late August, Netflix heeded these statements by relocating two “Stranger Things” titles created by the Allen, Texas-based game studio. BonusXP to become Netflix exclusives. These games, however, were previously available on the Play Store and continue to be playable by those who have already installed them. But new players could now experience both games – “Stranger Things: 1984” and “Stranger Things 3: The Game” from the Netflix app.

This same model continues with new versions.

“Card Blast” is licensed by a company based in the United States Rogue Games, while “Shooting Hoops” and “Teeter Up” come from the Canadian developer Frosty pop.

These developers are not credited on Play Store listings because the games themselves are released under Netflix’s Google Play account.

Asked for comment, after TechCrunch stumbled upon one of the new titles, Netflix confirmed details of the launch plans and made a statement on its mobile gaming expansion.

As of today, Netflix members in Spain and Italy can play five mobile games on Android as part of our ongoing games rollout, ”said a spokesperson for Netflix. “These five games include ‘Stranger Things: 1984’, ‘Stranger Things 3: The Game’, ‘Card Blast’, ‘Teeter Up’ and ‘Shooting Hoops’, all of which are also available in Poland now. We’re just getting started, but we’re excited to offer these exclusive games as part of the Netflix membership, with no ads or in-app purchases.

Earlier, Netflix explained that it chose Poland as the initial test market for mobile games because the country has an active mobile gaming audience, which seems to align well with these early comments.

Today, the company notes that Italy and Spain were chosen as additional markets for similar reasons and because the European market, as a whole, is important to Netflix.

Netflix has announced plans to launch games in other regions, including the United States, at some point in the future, but couldn’t say when. It also aims to bring its games to iOS in the long term.

The mobile game suite will be available in the Games tab of the Netflix Android app in Poland, Italy and Spain, starting at 8 a.m. ET / 11 a.m. PT / 5 p.m. CET today.

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Robert P. Miller

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