Netflix announces it will primarily target mobile games
– Netflix said in a second quarter 2021 earnings report. It will primarily target a mobile game based on its interactive projects. Like for example: Black Mirror Bandersnatch and its Stranger Things game. In this article, we will find out more about this unexpected novelty!
Therefore, games will be another new category of content for us. To make it look like an expansion with original movies, animation, and unscripted TV series. According to sources familiar with the matter, Netflix will build its gaming team in the coming months. The team plans to start offering video games on its platform in 2022. The games will be included in subscribers’ subscriptions. Netflix. All this at no additional cost. As well as movies and TV shows.
The Netflix team says, âWe are more excited than ever with our movie and series offerings. We expect a long take-off to increase investments. We’ve been following the original programming for almost a decade. So we think it’s time to learn more about how our members rate games. “
It will be a great opportunity for mobile gamers. Netflix’s initiative is precisely to extend to gaming sector. Just by introducing new gaming experiences, people can have fun. Among other things, gamers will be able to receive video game notifications in real time. That way, they won’t be able to miss a single update. All this, using huawei 6 band.
Closing the quarter with more than 209 million paid subscriptions, Netflix made a statement. This is to reach 1.5 million paid subscriptions in the second quarter of 2021. According to an InMobi report, in 2020, 69% of connected TV owners have used the Netflix app. It is for watching video content including TV shows and movies.
Netflix posted revenue of $ 7.3 billion, up 19% from last year. The revenue growth in the second quarter of 2021 has been carried over. In fact, he saw an 11% increase in subscriptions.
The platform also said it expects more. Therefore, the company expects new customers to arrive 3.5 million in the third quarter of 2021. Compared to 2.2 million in the same quarter last year. If that happens, the company says the total number of new subscribers will reach 54 million in the past two years.
According to Nielsen, streaming only accounts for 27% of TV screen time. At least as far as the United States is concerned. According to the same study, Nielsen estimates that Netflix only accounts for 7% of American television screen time.
Additionally, another recent study noted that the top 30 streaming apps in the US generated 81 million downloads. All this, only in the first quarter of 2021, with an increase of 13% over one year. Meanwhile, iOS users spent $ 431 million on streaming apps in the first quarter. Android users, on the other hand, earned $ 174 million, an increase of 5% from the first quarter of 2021.