Consumer spending on games and mobile apps is expected to hit a new record high of $ 135 billion.
According to App Annie, consumer spending on the App Store and Google Play is expected to increase by nearly 25% from $ 112 billion in 2020.
As in previous years, for every dollar spent on saving apps, the App Store contributes 65 cents. Consumers spend more on games than any other category of apps and account for 60% of iOS revenue and almost 80% of Google Play revenue.
Mobile games represent $ 90 billion in revenue in the two main markets. Core games, including Genshin Impact and Roblox, dominated consumer spending on in-app purchases.
Hypercasual dominates downloads
Outside of mobile games, a third of consumer spending is on entertainment and social apps, with App Annie predicting revenues for these categories to hit $ 12 billion in 2022.
By the end of the year, consumers are expected to download more than 140 billion new apps and games, up 10 billion from 2020, an 8% increase year-over-year. Google Play represents more than 100 billion downloads, the rest being accounted for by the App Store.
India was the top region for downloads to iOS and Android devices, and is expected to account for 20% of downloads this year, followed by the United States (9%) and Brazil (8%).
Hyper-casual games topped the download rankings, including Bridge Race, Hair Challenge, and Project Makeover.
Recently, App Annie revealed that match three games generated nearly $ 1 billion in consumer spending throughout 2021 and is the fifth most popular subgenre.