Blizzard Defends Diablo Immortal’s Predatory Monetization, Plans More Mobile Games
Blizzard and NetEase’s partnership with Diablo Immortal has not gone down well with fans of the series. Hated since its announcement, the new mobile RPG has been abandoned by mainstream fans due to its predatory microtransactions. However, Blizzard President Mike Ybarra feels the heavy criticism is unfair.
Mike Ybarra defends Diablo Immortal
In an interview with LA Times, Ybarra discussed the strong reaction to Blizzard’s mobile release. Over the past month, the game has become the most hated game in the developer’s entire catalog. Despite this, the game still enjoys huge sales from millions of mobile gamers.
Ybarra claims that Immortal’s monetization is less blatant than many make it out to be. Blizzard’s president argued that most of the game is still completely free for those who don’t want to spend money on the title.
“When we think about monetization, at the highest level it was, ‘How can we provide a free ‘Diablo’ experience to hundreds of millions of people, where they can literally do 99.5% of everything in the world. game?'” he asked. “The philosophy has always been to lead with great gameplay and make sure that hundreds of millions of people can go through the whole campaign without any cost. From that perspective, I feel really good as an introduction to ‘Diablo’ .
Blizzard’s president thinks “monetization happens late-game,” so that’s fine. However, with most of the game’s content trapped in pay-to-play endgame battles, the game is even worse. Essentially, the game invests you. Then you spend more money to beat it.
Read more: Destiny Mobile is a brand new game in development at NetEase
More Blizzard games are coming to mobile
In the interview, Ybarra teased that more Blizzard games will make their way to mobile in the future. It has not been specified whether these titles will be ports of existing games or new games like Immortal, but more titles are coming soon.
The president of Blizzard conciliated that “just releasing games on PC does not serve the people who play games today”. Therefore, more and more games are being made for consoles and mobile devices. This ensures that everyone can play.
Hopefully this means we can enjoy games like Overwatch, Starcraft and World of Warcraft on mobile! On the other hand, it might just mean more disappointments like Diablo Immortal.