Advertising launches in two new mobile games thanks to a partnership with Blayze Games

STOCKHOLM, SWEDEN/ACCESSWIRE/January 13, 2022/ AB Advertising (STO:ADVT)

Stockholm, January 13, 2022: Adverty AB (publ) and Blayze Games, an American first-person shooter (FPS) mobile game developer, today announce a partnership that sees multi-patented advertising technology In-Play™ from Adverty integrated into the hit Blayze titles Bullet Force and Forward Assault, which have over 30 million global downloads combined.

The integration represents Blayze Games’ first step into in-game advertising and leverages Adverty’s proven strengths in FPS games, which are one of the most powerful and effective genres for brand advertising.

“We love FPS games for a number of reasons – including the fact that our technology is specifically designed for 3D environments,” explains Thorbjorn Warin, CSO of Adverty. “They are also very attractive to advertisers looking to reach a well-defined and often hard to reach audience of ‘gamers’. Third, it is in 3D games such as these that our patented BrainImpression™ technology is most effective. These games are so much fun to play. With the addition of Bullet Force and Forward Assault, we are expanding our global reach even further and look forward to a long partnership with our friends at Blayze Games.

Clint Wilde, CEO of Blayze Games, adds: “This is our first foray into In-Play™ advertising for our games and we are already extremely pleased with the results. We have taken a few weeks to gradually roll out the format to our user base, carefully monitoring player feedback as well as technical information. I’m happy to say that both were unaffected by the inclusion of this new ad unit, and we’re very excited to add a new revenue stream for our games.”

bullet force and Forward Assault with Adverty’s In-Play™ ads can be viewed here:

bullet force

Forward Assault

About Blayze Games: Blayze Games is one of the leading mobile FPS game developers. Learn more at

For more information, please contact:

Anders Rössel, CFO
Phone: +46 70 867 00 20
Email: [email protected]

About advertising

Adverty, the leading in-game advertising platform, delivers seamless In-Play™ and In-Menu™ ads to connect brands and people with its revolutionary, patented technology designed for games. The platform delivers true in-game ad inventory at scale and allows content creators to monetize the entire experience with low-profile, easy-to-integrate immersive ads. Founded in 2016, Adverty has offices in Stockholm, London, New York, Madrid, Helsinki, St. Petersburg, Istanbul and Lviv and works with advertisers, agencies and developers to unlock game audiences and revenue streams. More information at .

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Adverty launches two new mobile games through a partnership with Blayze Games

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